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Vanity Hair Studio NYC
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Social Media Manager — Vanity Hair Studio NYC
Full-time · On-site on Long Island/ Hybrid]·$25-$40 per hour
About us
Vanity Hair Studio NYC is a full-service salon that cares as much about the business of beauty as the beauty itself. Our TikTok series, The Business of Beauty, teaches stylists and clients how the industry really works, from booth rent to non-competes. We're looking for someone to help us grow it.
What you'll do
Plan, film, and edit short-form content for TikTok, Instagram, and Facebook, including our daily Business of Beauty episodes.
Capture salon work (transformations, behind-the-chair moments, team spotlights) only with written client consent, following our recording policy
Write captions, hooks, and hashtags in our voice: honest, educational, and a little bold.
Keep a content calendar and post consistently.
Respond to comments and DMs professionally, and flag complaints, booking issues, or anything sensitive to the owner.
Monitor and respond to reviews on Google and Yelp, with owner approval
Track what's working (views, follows, saves, bookings from social) and share a simple monthly report.
Spot trends and suggest new episode ideas
What you bring
1+ years managing social media for a business, ideally beauty, wellness, or local retail.
Intermediate video skills: filming on a phone, editing in CapCut or similar, and a sense for pacing and hooks.
Clear writing and good judgment about what shouldn't be posted.
Reliability, discretion, and comfort in a busy salon.
Nice to have
Experience with Canva, Meta Business Suite, or scheduling tools.
Knowledge of the hair industry or the NYC beauty scene.
Basic graphic design skills.
One day a week on-site for filming, plus flexible remote hours for editing and posting.
To apply
Email your resume, links to your work, and one TikTok idea for The Business of Beauty.